Pinterest Can Benefit Your Business
Has your business jumped on the Pinterest wagon yet? If not, you’ve no doubt been hearing about it on the web and wondering what all the hype is about. Pinterest really describes their services best:
Pin anything you want to save. Pins are visual bookmarks for good stuff you find anywhere around the web or right on Pinterest.”
For small businesses, this offers a resource that is unmatched in regards to viral content.
Here are a few ways that Pinterest can be good for YOUR business:
Tap into Promoted Pins to reach your audience.
Pinterest is rolling out a “cost-per-click” pricing structure that allows businesses to target their pins by geography, language, gender, etc. You can read more about on the Business Insider, here.
Content that serves your audience (not your product) will be shared.
Today’s generation doesn’t want in-your-face marketing. They are deeply invested in relationships, networks, charity, and community. Businesses have a great opportunity to provide content that embodies those values, which might not be a direct “sales pitch” of your product. For example, a knife salesmen might post recipes to serve his audience, which in turn will peak curiosity for his knives. It’s all about building trust and relationships.
Content that serves your product or service will result in increased awareness.
There is a place for product pins too! The trick is to ensure your product or service content comes from a grass-roots level, not a traditional, “corporate” marketing voice.
Pins go viral!
Pinned content not only shows up on a potential customer’s board, but also their friend’s feed. And thus, the virtual networking begins! Click here for a great article on pinning to your audience’s interest.